Search Engine Optimisation involves targeting consumers by optimising your website pages to appear for specific keywords and keyphrases. The more relevant and specific these keywords are, the more targeted the traffic, sales and engagement with your business.
Over 90% of people will turn to the internet FIRST when looking for information relating to a product or service they are considering purchasing. It is a proven fact that the higher a site ranks in the search engine results, the greater the chances of a potential customer clicking on the link.
Research tells us that 91% of all people will click on the links found on the first page and less than 0.1% look further than the third page. Needless to say, a good ranking can have a dramatic effect on the success or failure of a business.
Our comprehensive SEO campaigns involve a systematic approach to creating a significant online presence. Our typical “best practices” campaigns provide a detailed process to achieve high natural search rankings.
Competitor Research
You know your competitors on paper. Do you know how strong they are on the web? It is vital to fully evaluate both your market along with strength and weaknesses of your competition. This allows your online marketing campaign to identify opportunities and gain the competitive edge. We will find out who you are up against and how you can be competitive. Contact us today to discuss how you can get ahead of your competitors and take your business to a different level.
Keyword Research
Keywords drive the Internet and your business is only interested in being found for the products or services that you offer. Onvizi, will assist in helping you choosing the optimum keywords based on relevance and search frequency, whilst at the same time considering the competitiveness of each keyphrase. Depending on your market and the strength of competition, we may look for high search, low competition keyphrases to give you a cutting edge.
On-Site SEO
Onvizi will optimise your website to ensure that it is search engine friendly, which in turn assists with gaining a good SERP ranking. This involves the installation of sitemaps and implementing the right keyword metatags, as well as ensuring that the site navigation is clear and that all internal links are working. We also install special robot codes to give instructions to the spiders and crawlers to keep returning to the site to check for updated content, which they then relay back to the Search Engines.
Off-Site SEO (Link-Building)
These days, optimising the content on your pages is not enough to rank in the search engines. For effective SEO you need help from other websites in the form of incoming links, commonly referred to as backlinks or link building. Increasing the number of high quality websites that link to your own site is vital to any search marketing campaign. It provides a lot of both direct and indirect benefits that can enhance your presence on the Internet.
At Onvizi, our team of experience link builders employ a wide range of strategies to build effective links both to and from relevant websites. Our links are built manually to high authority portals which have established credibility in the eyes of Google.
Analytics & Reporting:
We install tracking codes into all our campaigns that allow us to monitor your websites performance. This code allows us to provide you with regular reports detailing your websites performance, including the source of traffic, best performing keywords, duration on site and page popularity. We also use these reports to monitor your online campaign, building upon areas of success and making changes where needed to under performing areas.
We also supply customers with monthly ranking reports so they can keep check of their campaign progress and watch their keywords rise through the ranks, all the way to the top.
